The topic of "light medical beauty" has been very lively around the Spring Festival in 2020. Recently, more discussions have been held on "light medical beauty" in media, investment circle and medical beauty industry.

Light medical beauty is a professional medical beauty project between plastic hand and life beauty, which means that it can meet the demand of beauty by means of non-invasive or minimally invasive medical therapy and advanced products and instruments. Compared with traditional plastic surgery, light medical beauty means a more "light" implementation mode, more flexible operation means, with simple, convenient, safe and other characteristics. It is also known as lunch beauty in Japan and South Korea, and gradually began to popularize in China after 2015.

Facing such a huge market prospect, how to seize the opportunity and develop the brand of light medical beauty vanity mirror should be.

Make up mirror light medical beauty track opening

The most popular group of people in demand for light medical beauty is women aged 20-40, who were born between 1980 and 2000. According to the public data released by aimedia, the number of users of China Light medical America reached 15.2 million in 2020, and the number of users continued to increase at a compound growth rate of more than 50%.

According to fan Zhilin's vanity mirror team, more than 80% of women in this group will use more than 30 minutes to look at the mirror, which is also a necessary tool for skin care and makeup, and is often ignored by people. So van Zelin and his team believe that in the future mirror will be the starting point to join the light medical beauty track.

The development of science and technology makes cross variety combination possible

The most important characteristics of light medical beauty are standardization and reproducibility. Now, it seems that the possibility of realization is very high.

With the renewal and iteration of medical and aesthetic equipment, more and more "fool" operated instruments have emerged, and the combination of different cross categories has become possible.

"The development of science and technology makes it possible to combine different categories." "Fanzhilin, founder of fencilin's vanity mirror, said. Therefore, fencilin fan Zhilin makeup mirror team put the role of traditional photoelectric beauty equipment on the vanity mirror, which is one of the most commonly used tools in people's daily life. Through this design, the problem of users reusing the same kind of products can be solved, and one product is used more frequently; On the other hand, designers also pay special attention to the safety of light source. Therefore, it will be softer and safer than the traditional photoelectric beauty instrument. Even in long-term use, it will not cause damage.

In addition, in the current light medical beauty market, there are still a large number of users who cannot contact light medical beauty due to their price reasons and age. However, through the new track of light medical beauty opened by vanity mirror, which is necessary in people's life, will open up a new market.